Have you ever visited a website that told you nothing about the person behind the site? There was lots of info about the company – a logo, business name, description of products/services/programs – but nothing about the business owner. Or if there was something, it was “hidden” on the About page.
The problem with this is that people want to do business with people, they want that personal connection. Especially in the online world, where you can’t physically be in front of them, it’s even more important to bring that personal connection into your marketing.
Far too often, I see people making this mistake of leaving themselves out of their website and marketing. They are still stuck in that old, traditional business mindset that says in order to be “professional” you have to be “businessy” and formal, with more of a corporate look.
But business is changing and you can still be professional while also bringing in that personal connection. Being personal does not equal being un-businesslike or unprofessional!
YOU are the face of your business, YOU are the reason your customers buy from you. YOU are your business. And YOU need to be front and center on your website.
Remember that big message you have to share with the world? Remember your purpose, that burning desire to do what you are here on the planet to do? If you truly want to embrace your purpose, make a difference in the world and help the people you are here to help, then it’s time for you to SHINE and be seen in and through your business!
Please don’t hide your brilliance behind a logo and company name. Your perfect customers are wanting to connect with you and your purpose here on the planet is to be the biggest, boldest YOU that you can be.
So go on, shine your light, share your message, and be the brilliant, beautiful you that you are meant to be!
What does it look like to put YOU into your website?
- Put your picture and name in your website header.
- Write your About page in the first person (I, me, we).
- Create a brand and design that feels good to you and makes your heart sing.
- Write as if you’re talking to a friend.
- Invite people to connect with you through social media and email.
- Use stories and examples from your personal experience.
And trust me, when you start to embrace who you are and shine, bringing the real you into your business and marketing, your people – those precious souls that you are here to help – will LOVE it! They will find you irresistible and will want to hang around and learn more about you and how you can help them.
Here’s What to Do Next:
Have you been missing from your website and other marketing? What one action are you going to take to start shining and put you into your website? (Pick from the above list if you’re not sure where to start.) Share in the comments below.
Image credit: nasrulekram on Flickr
